A few months before I left Hipertextual I began working on a new redesign proposal.
A year before that we decided to merge all our different sites into a single one, to group our audience under a single roof and unify our editorial efforts. We ditched our most famous brand, ALT1040, and took the name of the company as our new media brand. A year passed and it was crystal clear we had made a great call but our web design, that was meant to cover a single topic, fell a bit short with all these new topics scrambled together.
My intention was to make each topic stand out on its own and break the mold a bit in terms of layout. It’s not the most developed concept but I remember it dearly.